The potential for hyperlocal newsblogs to attract a highly defined audience creates plenty of opportunities for targetted marketing.
Jeff Jarvis writes in the Guardian that this may offer a good economic model for the future of journalism, but Phil Szomszor is cautious about how this translates across the Atlantic while media consumption habits are limited by technology, although he also thinks those who pioneer the techniques required to make a success online will have a headstart once it does become more viable from an economic perspective.
From my point-of-view the commercial prospects of blog-journalism are still somewhat distant, but I've already started attracting some direct interest from local companies who see value in a targetted audience.
I was recently approached offering a voucher for a free burrito (to be redeemed by September 30th, ie tommorrow) by Mission Mexican Grill to help promote a new food outlet they are opening in Reading's Oracle shopping centre.
It's obviously only a very small example, but worth mentioning nonetheless as it makes it clear that my blog is a platform which can offer opportunities worth exploiting, and by extension the possibilities for new media forms to carve a profitable niche in the market.
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